Business Context Project
Project-Based Learning
Business Case Studies
Fictional business case studies for use with the Business Context projects.
Aurora Ventura Airlines is a fictional airline company who would like to increase their online presence and develop a customer loyalty scheme.
Eko Events is a fictional event management company who would like to develop a new event management system and create a social media portfolio to promote events for their clients.
Sweet Treats is a fictional confectioners who would like to develop a social media marketing campaign to promote their products and create a new online ordering and delivery service.
These case studies are designed to represent their respective industries in general. Any resemblance to real-life businesses (living or dead) is purely coincidental.
Activity 1: Business Analysis
A1 Project Brief (pdf)
Peer Assessment Activity (doc)
Self Assessment Activity (doc)
Presentation Checklist (pdf)
Activity 2: Feasibility Analysis
A2 Project Brief (pdf)
Peer Assessment Activity (doc)
Self Assessment Activity (doc)
Activity 3: Customer Analysis
Project Brief (pdf)
Peer Assessment Activity (doc)
Self Assessment Activity (doc)
Activity 4: Change Management
Project Brief (pdf)
Peer Assessment Activity (doc)
Self Assessment Activity (doc)
Activity 5: Impact of Digital
Project Brief (pdf)
Peer Assessment Activity (doc)
Self Assessment Activity (doc)
Activity 6: Digital Marketing
Project Brief (pdf)
Peer Assessment Activity (doc)
Self Assessment Activity (doc)